Emma Birchall

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Emma Birchall

Head of Insight and Forecasting

Emma works with clients to anticipate the trends shaping the future of work and how they will need to adapt working practices to future-proof their success. Emma delivers Masterclasses attended by senior executives from multinational organisations including Shell, Accenture and the Coca-Cola Company. As part of the delivery of these Masterclasses Emma presents cutting-edge research content as well as facilitating groups of up to 130 people in activity sessions to embed key learning points. Emma works closely with Hot Spots Movement CEO and London Business School Professor, Lynda Gratton, supporting her in the facilitation of executive education programmes, the design of keynote presentations and the delivery of international conferences. Most recently, Emma has run Masterclasses in Tokyo and Sydney.

Emma writes for the US Business Section of the Huffington Post and has a particular interest in applying lessons from the creative arts, notably Improvisation, to organisations. She performs Improvised theatre and comedy, having studied this in London and Chicago in recent years.

Prior to joining the Hot Spots Movement, Emma was a management consultant with Accenture Sustainability Services, and part of the Strategy Team at Transport for London. Emma’s academic achievements include a postgraduate degree in International Development from the University of Cambridge, and a combined undergraduate degree in Business Management from the Rotman School of Management - University of Toronto and King’s College London.