Lynda Gratton launches The Key

Posted on 11 June 2014

Lynda Gratton launches The Key

Lynda Gratton launched her latest book The Key: How Corporations Succeed by Solving the World's Toughest Problems with an elegant launch party at the RSA.

Hot Spots Movement founder Lynda Gratton celebrated the launch of her latest book The Key: How Corporations Succeed by Solving the World’s Toughest Problems, on Monday by throwing a launch party for family, friends and colleagues at the RSA in London.

Among the attendees were Charles Handy, to whom the book is dedicated, who also gave a short speech, and BBC broadcaster Peter Day, who visited Somerset House earlier in the afternoon to interview Lynda for his radio programme.

The Key, which contains case studies from over 20 companies, explores the ways in which today’s corporations – already bigger, wealthier and more powerful than ever before – can ensure a resilient future by embedding themselves in the world around them. Using proven examples from around the world, including Unilever, Tata Consultancy Services, Yakult and Natura Group, the book looks at the ways companies can build inner and outer resilience through experimentation, amplifying intelligence and building alliances.

The Key: How Corporations Succeed by Solving the World’s Toughest Problems, is published by McGraw Hill and is available from Amazon.com.