WORKING WITH GEN Y
Organisations are increasingly aware of the importance of profoundly understanding the work and life aspirations of Gen Y. Quite early on, PwC made understanding Gen Y a key tenet of their talent strategy. To learn more about PwC’s approach to understanding this important cohort, you can listen to a podcast with Dennis J Finn, the firm’s Vice Chairman and Global Human Capital Leader.
Last year the Hot Spots Movement worked with PwC on a large-scale research project and a FoWlab jam conversation with a global group of the firm’s Gen Y-ers. Dennis Finn and his team used the insights from this project to inform their Gen Y strategy. Here is how Dennis recounts the project:
“Running a FoWlab jam allowed us to bring together 1,000 Millennials from across the firm. The global conversation that took place was not only inspiring in its sense of community, but was also rich with insights that we could take back into the organisation. The project is already beginning to change the way we engage our Millennials, who by 2016 will comprise 80% of our workforce.
“By encouraging our employees to freely discuss why they chose to work for PwC, and how their working lives could be improved, FoWlab was great at delivering unexpected insights that a survey would never have touched on. At the same time, advanced analytics revealed common opinions based on how people talked about particular topics. More
FoW RESEARCH UPDATE
This month, our Research Team has been busy finalising the themes for the new membership year of the Future of Work Research Consortium, which will begin this September. One of the themes we are excited about is Resilience and Purpose. To get some new views on the topic, Lynda Gratton asked students in her London Business School MBA Elective how they think we can make organisations truly resilient. In response, the class delved into themes ranging from climate change and technology to demography, debating how these forces will influence the way we do business. The broad nature of this discussion is an indicator that Resilience is a nascent theme in management and one that requires further research. One point the students did agree on was that organisations must build inner resilience to cope with the pace of change. Lynda asked them what the drivers of inner resilience are: “Knowing how and when to engage your wise crowd of employees and preserving the energy levels in your organisation through new ways of working” were some of their responses.
Our Research Team is now exploring how organisations can adopt the practices that will make them truly resilient, ready to share the latest thinking with Consortium members in September.
Contact Tina Schneidermann to find out how you can join the conversation as a member of FoW.