NOV 2015.

CONTENTS

TALKING POINTS

"The future of work is all about a shift to mastery, connectivity and quality of experiences" - @lyndagratton http://ln.is/london.edu/d1YM6 #fow - Nidhi Sand - Nov 14
@nidhisand

“Students who previously would have been banking candidates are now starting their own businesses.” @lyndagratton http://ow.ly/UB84E LondonBusinessSchool - Nov 15
@LBS

@markc You'd have liked @lyndagratton's preso at WBF this year. Had a great slide on what types of work were at risk from technology. - Danielle Szetho - Nov 18
@mdm_z

ARTICLES

2015: THREE TRENDS THAT SHAPED OUR THINKING

By Tina Schneidermann, COO, Hot Spots Movement

It seems incredible that 2015 is already drawing to a close, but the presence of Somerset House's famous ice rink beneath the Hot Spots office confirms it – the end of the year is upon us. As I watched the festive decorations going up and thought about content for this month's newsletter, I decided to reflect on three of the themes that have dominated our research and thinking over the past 12 months and look at how they are interconnected.

Innovation
Innovation is a topic that seems to again be at the forefront of everyone's minds in 2015. In fact, last month when we made it the theme of our newsletter, it turned out to be one of our most popular issues ever. More

GROWING INTEREST IN THE 100 YEAR LIFE

The 100 Year Life was not only one of our 2015 FoW themes, it is also the title of Lynda's forthcoming book with London Business School colleague Andrew Scott. As such, it's a topic we've been thinking about deeply for some time, and it's interesting to see others broaching the subject as well. Chief among these is Dan Pink, who recently raised some thought-provoking questions about what longer lives mean for our careers. We think it’s really exciting that Andrew and Lynda’s forthcoming book offers answers to some of these questions. It's great to see the debate around this topic beginning to widen and with Andrew and Lynda we're looking forward to lead the conversation when the book launches next year.

The 100 Year Life, by Lynda Gratton and Andrew Scott will be available to pre-order from Amazon.com from February 2016.

WHO’S IN OUR NETWORK – ANNE-MARIE SLAUGHTER

One of our favourite reads of 2015 was Anne-Marie Slaughter's book Unfinished Business: Women, Men, Work, Family. As well as being CEO of the New America Foundation and having had a high-profile public policy career in the US State Department, Anne-Marie is also a leading authority on the question of whether women can really "have it all". Her 2012 article on this topic became the single most successful article ever published by The Atlantic with 725,000 individual readers and 119,000 Facebook shares. Since then, Anne-Marie has changed the nature of the debate around "having it all" to include changes in the decisions that the world – men, women, organisations and governments – is making about work/life balance. We think she's broken the mould on discussions around gender equality by identifying the issues many of us have failed to consider and identifying what a workplace looks like where all employees can operate on an equal footing.

Interested in this topic? Watch Anne-Marie Slaughter's TED Talk online.

IS THE FEELGOOD FACTOR ENOUGH?

As the UK's TV-viewing public snuggled up on sofas to watch this year's John Lewis Christmas advert, we were intrigued to note how, unlike previous campaigns, this year's ad prompted a number of people to directly question the company about the action it was taking to help combat loneliness among elderly people as highlighted in the film. In short, they wanted proof that the company really cared about the issue it was highlighting.

While John Lewis had nothing to fear from these questions - the brand, which is one of the case studies featured in Lynda's book The Key, has one of the of longest-running and most extensive charity outreach programmes and works closely with charities such as Age UK - we thought the questioning highlighted some interesting trends.

The first is that – particularly on social media channels – people feel entitled to express their views without necessarily checking the facts. More

HUNDRED YEAR HR – PAY AND COMPENSATION

Lynda has been outspoken in her view that employers need to start thinking more creatively about compensation and stop prioritising pay over the other assets an employer can offer. There's often also an assumption that pay is a one-size-fits-all motivator - and yet, our research into careers and life stages has shown otherwise. There's a definite need for companies to start diversifying their compensation packages to allow for the fact that workers value different incentives at different times of their life and to start thinking beyond the dollar sign.

The younger worker
While younger workers do need to build their earning capabilities, there are other assets they look for, and these should be built into their compensation package. More

HOT SPOTS UPDATES…

Hot Spots on Ice
As is traditional, members of the Hot Spots team headed down to the Somerset House courtyard to try out the ice rink. Emma, Harriet, Nicola and David all got their skates on, and we got this great seasonal photo of them all to mark the occasion.

Jams Update
The end of the year is less of a winding down period for us at the Hot Spots Movement and more of an opportunity to prepare for the activity ahead. At the moment, our Jams team is putting a lot of work into adding more options to our Jams analytics offer, enhancing and deepening the kind of information our clients can expect to glean from their online conversations.

You are receiving this email because you are subscribed to the Hot Spots Movement newsletter. If you would like to unsubscribe please click here.

www.hotspotsmovement.com

LONDON

Somerset House
West Wing
Strand
WC2R 1LA
tel: +44 (0) 207 759 1848