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About Jams
Jams are a really effective way of building an online community that engages in a really interesting, real-time debate, with feedback that can be turned into great learning for the company.
Based on the principle of creating an online conversation, the Jams are easy to join, real-time, work across geographies/timezones, and have a limited duration. This creates a buzz and gives participants a sense of urgency to get their point across and communicate with people in their own organisations that are outside their normal working groups and networks.
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